Collaborative research was to undertaken to identify and investigate problems associated with the perceived "poor adoption rate of Siratac, and develop an action plan and advisory programme to significantly improve adoption"l.This document is the final report for the Cotton Research Council and it summarises our findings, including: i). issues regarding Siratac's market and its position within that market, ii). research into attitudes and expectations of users, non-users and past users, iii). a summary of an industry consultative group meeting regarding a future direction for Siratac and Siratac Ltd., and developments since that meeting, and iv). conclusions and recommendations to achieve the defined future direction, and potentially improve acceptance. This document is the final report for the Cotton Research Council and it summarises our findings, including: i). Issues regarding Siratac's market and its position within that market, ii). Research into attitudes and expectations of users, non-users an