Cotton has been grown very successfully in southern NSW as demonstrated by the very high yields achieved in recent seasons., Any industry expansion will be slow as it is obviously affected by water availability in combination with markets. Cotton is being treated just like any other crop by the MIA, growers that grew cotton this year. The price will be considered this coming season and depending on the approach to marketing there will be growers who may switch back to rice due to the high prices being offered. Like anything the higher the potential for return the higher the risk. Cotton is comparably high in growing cost when compared to maize and rice. In addition adverse weather conditions, particularly at the end of the season, could be more costly for cotton in terms of yield and quality compared to maize and rice